Foreign Lit Research Newspaper

OVERSEAS LIT.

Since the greater need of cellular communication, there have been an increasing study stream in the modern literature addressing various concerns related to mobile phone communication (m-communication) and portable commerce (m-commerce) (Barnes and Corbitt, the year 2003; Siau and Shen, 2003; Scornavacca and Barnes, 2004; Laukkanen and Lauronen, 2005). Some recent examples include: an understanding of the portable communication market for its global trend in the 21st Century by handling all related hot topics such as portable market, cellular applications and m-commerce (Kumar, 2004). Especially, Kumar (2004) explored the competitive scenery of the cellular phone market based upon competing protocols or criteria, airtime providers and handset providers, as well as the key qualities of US portable market with both European and Asian markets. Massoud and Gupta (2003) investigate the consumer perception and attitude toward cellular communication through a consumer study. Arguing that successful methods to e-commerce might not simply lead to successful strategies to m-commerce, this paper is an attempt to spot key factors for successful m-commerce solutions. Following the tendency, Wen and Mahatanankoon (2004) describe a report on m-commerce operation ways and applications for equally consumers and industries; whilst Chan and Chen (2003) focus on the usage design of web-affiliated support program for cellphone purchasing and reveal five important factors to get mobile phone getting decision: the caliber of signal transmission, product form and shade choice, the size and excess weight, price along with linked service service fees, and simplicity of use. They consider that a good we-based support system can easily enhance the top quality of phone service to customers and thus turn into an attractive entice in mobile phone purchasing variety.

About the consumer getting behaviour of any mobile phone, in addition to traditional marketing declare that a consumer's purchasing determination will be motivated directly by phone and service related factors including: new technology, telephone design and look, the comparable price, as well as the associated calling plan, consumer behaviour exploration on consumers' social and interpersonal environment has mentioned that the cellphone consumer's last purchasing decision will also be motivated by research groups (such as good friends, family, work associates and etc. ) on whether to acquire a specific merchandise and which usually brand or perhaps model to choose among competitive alternatives (Moschis, 1976)

INTERNATIONAL STUDY

cellular phone has been pricy with the marketplace dominated by business users (Kendall, 1997). It has been considered a status mark for the rich and famous throughout the early nineties all over the world. In China, people still could remember one common scenario those mobile phone owners talked everywhere and all over the place with these kinds of a proud to send a message that the control of a cellular phone representing wealthy, power, reputation, and achievement. In contrast, American mobile phone customers used to believe when they join with a cellphone service, a free phone was included. At that time, it was the ownership of your mobile phone, not really its technology or the appearance, that distinguished the master from others. It was predicted in 1994 that the demand for mobile communication would make a continuing growth of ALL OF US mobile phone industry and reaching a penetration of 50% in 2005 (Scouras, 1995). The real market growth was in truth better than the expected with 74% of american citizens were considered as mobile phone users in 2003 (Palenchar, 2004). In comparison, time that cellphone being considered as an expensive extravagance only affordable to the electricity and abundant with China features long gone. Today, not only in every urban areas, also in small towns and remote country farms, the mobile phone has changed into a common, affordable, and practical communication device. It has been written for a simple marketing strategy: for users in China's...

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Siau, K. and Shen, Z. (2003) ‘Mobile marketing and sales communications and cellular services', Worldwide Journal

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Scornavacca, Electronic. and Barnes, S. L. (2004) ‘M-banking services in Japan: a strategic perspective',

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Laukkanen, T. and Lauronen, J. (2005) ‘Consumer worth creation in mobile financial services',

International Diary of Mobile phone Communications, Volume

Kumar, S. (2004) ‘Mobile communication: global trends inside the 21st century', International Log

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