ctrip PPT Essay

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Brief Introduction of Ctrip

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Introduction

 A mainland China-focused travel agency, founded in 1999 and headquartered in Shanghai. Has 16 branch offices in Beijing

and also other major metropolitan areas throughout China, currently engages

more than doze, 000 people.

 Provides over 60 million registered members with

comprehensive solutions including lodge reservations, airline flight

ticketing, packaged tours, company travel management and so on.

 A leading hotel booking service center in China, which has over your five, 000 household and abroad member accommodations can be reserved.

Over thirty eight million travelers book hotels through Ctrip yearly.

 A China's leading air travel ticketing services platform, booking over 30 million seat tickets yearly with all Chinese and major

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international flight companies.

Development History

 Founded by Wayne Liang, Neil Shen, Mi

n Fan, and Ji Qi in 1999.

 Detailed on NASDAQ on December 9, 20

03 in a Merrill Lynch-led offering.

 Register members exceeded 10 million

in December, june 2006.

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Creation History

 Pushed the actual online venturing management

system in 03, 2007.

 The English website was put into operation in

Mar, 2008.

 " Ctrip. com wireless” WAP web page was placed into

operation in April, 2010.

 In January doze, 2011, Ctrip decided on an organized

investment about " food ordering secretary”

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China's Online Journeying Operation Model

B2B

B2B

Communication

Connection and

and transaction

transaction

platform

system among

between tourism

travel and leisure

enterprises

companies

Travel Web page

B2C

B2C

Mass

offering

Mass tourism

tourism program,

platform, Platform

providing

complete

service

complete traveling

travelingMode

service

Advanced

Advanced looking

searching skill;

skill;

Info

Information the usage;

integration;

Search

Price

comparing

Price questions

inquiries and

andVertical

contrasting

service;

assistance; Engine Method

User

User comment

brief review

Earn

Gain commissions

commissions through

through

agencies

companies of

of traditional

classic

Network

enterprises'

enterprises' goods;

products;

Distribution

Core

Core business:

organization:

Ticket

Mode—Flight

Ticket and

and hotel

hotel reservation

reservation

seat tickets and

Resort

Get

Be rid

rid of

from the

the expensive

expensive company

agency

Immediate Selling

commissions;

commissions;

Booking

Direct

Immediate and

and real-time

real-time interaction;

interaction;

Mode" Face

" Face to

to face”

face” model

version

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INFESTATIONS Analysis

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Politics

 The State Authorities issued a document on speedi

ng up the progress tourism to be able to

promote it to be the strategic pillar industry of

national economy.

 When GDP per capita surpass 3000 dollars, the

tourism development will be on a " high speed

express”.

The GDP per capita of 2011 is more than 4000

dollars.

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Monetary

Online travel and leisure markets are becoming more and

even more customers and booming fast.

In 2010, the internet tourism market size

reached 200 billion.

Promising, although more competitive

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World

According to a tourism study of on the web tourism, you will find th ree social qualities of on the web tourism.

• The number of buyers whose age groups are listed below 30

Fresh

occupies a lot more than 73%.

Inclination

•The volume of customers whose monthly income is less

Generaliz than four thousand Yuan occupies more than 76.

ation

High

Well-informed

•The consumers with a advanced schooling degree takes up

more than ??????.

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Technology

Improvement

of e-business

technology

• on-line tourism service on a

more customized program

Mobile

business

• decrease the information asymmetry

• support clients get acquainted with the latest

and accurate data of tour

routes and products.

Web 2. 0

• a practical ways on

scanning details, fast

selection and online booking.

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Ctrip's...



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