Marketing and Wave Essay

COMPANY: TIDE BUSINESS: P& G

Company Guide

Procter & Gamble (P& G) is usually an American multinational consumer merchandise company headquartered in downtown Cincinnati, Kansas, USA. Usana products include food, beverages, washing agents and private care products. In 2011, P& G recorded $82. 6 billion dollars dollars in sales. Fortune magazine positioned P& G at 6th place of the " World's Most Respected Companies" list, which was up from sixth place in 2010. Procter & Gamble is definitely the only Fortune 500 Organization to issue C Reveal common inventory. P& G Global Since 1837, P& G has built a rich heritage of touching consumers' lives with brands that makes life a little better daily

P& G touches and improves the lives of approximately 4. 5 billion persons around the world using its portfolio of trusted, top quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Mind & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 85 countries, P& G brands are available in a lot more than 180 countries worldwide. Set up Year Mind Quarter Revenue Number Item Available Region Category Brands Employee Amounts Board chairman CEO Global Technical Centers Billion US dollar Brands 1837 Kansas, Cincinnati, UNITED STATES About money 82, 559 million ( 2011 money year) CONFIRM Over 85 countries Skincare, Hair Care, House Care, Medical, Oral Treatment, food…etc Regarding 300 brands About 127, 00 workers Robert A. McDonald Robert A. McDonald 28 24

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P& G India P& G is one of the largest and numerous fastest growing consumer merchandise companies in India

P& G is one of the largest and amongst the speediest growing buyer goods corporations in India. Established in 1964, P& G India now provides over 600 million customers across India. Its occurrence pans throughout the Beauty & Grooming portion, the Household Care segment plus the Health & Well Being segment, with trusted brands that are household labels across India. These include Vicks, Ariel, Wave, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Outstanding product offrande and technologies have empowered P& G to achieve industry leadership within a majority of types it is within. P& G India is committed to environmentally friendly growth in India, and is currently used the country through its five plants and over nine contract manufacturing sites, as well as through the 26, 1000 jobs it creates directly and indirectly. P& G works under 3 entities in India -- two outlined entities " Procter & Gamble Cleanliness and Medical Limited” and ‘Gillette India Limited', as well as one completely subsidiary in the parent company in the U. S. called ‘Procter & Gamble House Products'.

Item Overview

Procter and Gamble's Tide is definitely the world's earliest & many trusted detergent brand which is the market innovator in 23 countries around the globe. P& G takes pride in pronouncing the product is the flagship manufacturer. Since its introducing in 1946, the planet's first man-made detergent proven its market supremacy. Having its wide array of goods offered such as Tide Water, Tide Powdered, Tide with Febreze Quality, Tide Coldwater, Tide with touch of Downy, Tide with Bleach, Tide with Bleach Alternative, Tide HE (High Efficiency), Tide Kick, Tide Stainbrush, Tide News, and others, that continued it is stability on the market and its fifty years of commitment in helping households in their laundry needs. Launched in India in mid-2000, Tide supplies ‘Outstanding Whiteness' on white clothes & excellent washing on coloured clothes as well. Tide's Cloth Whitening Brokers clean clothes without whitening or eliminating color by a garment. The Wave range in India includes Tide (Detergent) and Wave (Bar with Whiteons). Wave Naturals was launched in India in January 2009. Filled with the benefits of citrus and chandan, it provides superb...



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